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Shell Indonesia Restarts Diesel Sales as Pump Price Jumps Above Rp 30,000

Shell Indonesia has resumed limited retail fuel sales across parts of West Java and the Jakarta metropolitan area after weeks of disruption that left many of its stations without products.

The company confirmed via its social media channels that Shell V-Power Diesel is gradually returning to forecourts in Jakarta, Bogor, Depok, Tangerang, Bekasi, and Bandung. However, petrol products are still unavailable at its outlets, continuing a pattern seen in recent months.

The return of diesel comes with a steep price tag. Shell V-Power Diesel is now selling at Rp 30,890 per liter, more than double the Rp 14,620 per liter recorded at the beginning of March.

The sharp adjustment reflects rising global crude oil prices amid escalating tensions in the Middle East, which have pushed benchmarks above $100 per barrel.

Shell’s supply challenges in Indonesia date back to mid-2025, when the company disclosed plans to divest its retail fuel business to Citadel Pacific Limited and Sefas Group. The proposed deal covers roughly 200 Shell-branded filling stations nationwide.

Complicating matters, the Indonesian government later introduced new rules barring private retailers from importing fuel and crude oil directly, designating Pertamina as the sole authorized fuel importer.

Shell initially raised concerns over the policy and did not immediately commit to sourcing fuel through Pertamina’s supply system. In the months that followed, many Shell stations experienced prolonged shortages, forcing several outlets to suspend operations, especially for gasoline sales.

The current diesel restock follows an earlier agreement between Shell and Pertamina that paved the way for fuel procurement under the new regulatory framework. Even so, the limited product range signals that Shell’s retail operations are still in a gradual recovery phase.

For motorists, the return of Shell diesel offers an additional supply option in a tight market, though at a significantly higher cost than seen earlier this year.